How to Choose Your Floral Designer (Especially if You Don’t Want Your Corporate Event to Look Like a Wedding)

Edda Pudner
May 27
3 min read

Updated: May 28

If you’ve landed here, you’re probably wondering: Do I really need florals for my event?

Well—if you're asking someone who’s made a career out of transforming sad, beige rooms into brand experiences that spark conversation… the answer is a big, blooming YES. You need a florist.

But let’s rewind a bit.

Choosing a florist isn’t just about picking someone who does “pretty things with petals.” It’s about finding a creative partner who gets your event, understands your brand, and knows the difference between a client soirée and a summer wedding.

Because—let’s be real—your corporate event shouldn’t look like a wedding with name badges.

So, how do you choose the right floral designer for your event?

1. Know Your Why: Are You Elevating or Just Decorating?

Florals aren’t just decoration—they’re atmosphere-builders. The right arrangements can set the tone, create talking points, and show your guests (and clients) that you care.

So ask yourself:

Do I want this event to feel sophisticated, playful, modern, or warm?
Am I trying to impress, inspire, or simply break the ice?

Once you’re clear on the why, the who becomes easier to spot.

2. Instagram is Nice, But It’s Not the Whole Story

Yes, we love a good scroll. But while a floral designer’s Instagram grid can give you a sense of their style, it’s not the full picture. Some of the most brilliant florists I know are too busy prepping 6am stems and wrestling with venue logistics to post daily reels.

What really matters is whether they:

Ask the right questions
Understand your audience
Translate your brand into blooms

3. Come Prepared With These Questions

Whether you're booking a floral consultation or just dipping your toe in the event planning pond, bring answers to these:

What’s the theme of the event?This helps set the tone—playful, refined, techy, luxurious, etc.
Who’s attending?Are we talking VCs in suits, graphic designers with tote bags, or undergrads with flat whites? Your audience matters.
What’s the venue like?A cavernous conference centre needs very different styling from a quirky rooftop bar.
What are your brand colours?We’re not trying to match your logo exactly, but we want the florals to complement—not clash.
What’s your brand vibe?Minimal and modern? Bold and playful? Quiet luxury? Let us know so we can create something cohesive.

4. Trust the Process (and Your Floral Designer)

A good floral designer isn’t just thinking about colour and texture—they’re considering flow, photography angles, delivery times, and how your guests will move through the space.

The best ones will challenge your brief just enough to make the magic happen.

So if you’ve found someone who listens well, asks questions, and gets excited about your event—trust them.

5. Red Flag Alert: If They Don’t Ask You Anything…

…that’s your cue to walk away. Event floristry isn’t just about creativity—it’s about communication. If your designer doesn’t ask about your audience, the space, or your goals, they’re designing in a vacuum.

And no one wants vacuum energy at their event.

Final Petal of Wisdom

If you’re the kind of person who wants a showstopper—something that makes people go “WOW” as they walk in—and you know that those little details do matter, then we might just be the right fit.

Corporate doesn’t have to mean boring. Let’s make your event feel like an experience—not a meeting with snacks.

🌸 Drop me a message and let’s bring your brand to life, bloom by bloom.