What Your Event Says About Your Business (and How to Get it Right)

Edda Pudner
Jun 9
2 min read

Spoiler alert: your event is saying something about your business whether you mean it to or not. The question is—are you in control of the message?

Imagine this.You walk into a room. The lighting is fluorescent, the coffee is cold, and the welcome desk is… well, a folding table with a wrinkled tablecloth. Now imagine the same room, but with soft ambient lighting, branded signage, and a lush floral installation that subtly matches your brand colours. Same budget, very different perception.

🧠 First Impressions Aren’t Just for Interviews

Events are a physical, immersive extension of your brand. Whether it’s a product launch, a team celebration, a networking breakfast or a full-blown conference—your guests are forming opinions the moment they walk through the door.

Do they feel welcomed, wowed, and curious?Or confused, underwhelmed, and ready to bolt at the first coffee break?

Your event can either say:

“We’re organised, creative and care about details”or
“We threw this together yesterday. Sorry about the paper plates.”

💡 What Your Event Might Be Saying (Without You Realising It)

Event Detail	What It Might Be Saying
Cold pastries and plastic cups	“Budget was tight. So was the effort.”
No florals or styling	“We didn’t think aesthetics mattered.”
Mixed branding, colours, or themes	“We’re still figuring ourselves out.”
Seamless experience from RSVP to thank-you email	“We’re professional, thoughtful, and thorough.”
Floral styling aligned with brand palette	“We understand visual storytelling and design.”

🌸 Events as a Brand Experience

At Felisa Flowers and Events, we believe flowers aren’t just pretty—they’re strategic. Styling your event with florals and décor that align with your brand makes your message more memorable. We’re talking:

Subtle nods to your logo colours in centrepieces
Creative installations for photo ops (hello, free PR!)
A visual journey that reinforces your values

Think of us as your event’s creative translator—we turn your brand ethos into a physical atmosphere.

✅ How to Get it Right: Quick Checklist

Want your next event to actually say something great about your business? Here’s a quick cheat sheet:

Know your audience. A room full of investors needs a different vibe than a room full of designers.
Be consistent with your brand colours and tone. That includes signage, menus, flowers, and even staff dress code.
Think beyond visuals. What music is playing? How is the food presented? Are your guests being welcomed or just waved at?
Work with suppliers who get your brand. (Hi! That’s us 👋)

✨ Final Thoughts (and a Tiny Rant)

You don’t need a £100k budget to make an impact—you just need taste, intention, and a bit of floral magic. The little things do matter. Because when your guests leave, they won’t remember the agenda slide—they’ll remember how you made them feel.

Want help making your next event unforgettable (for all the right reasons)? Say goodbye to bland events. Let’s design something that truly reflects you.

👉 Book a free event styling chat here